The human-centered freelance partner for marketing, creative, tech and accounting.

Proudly Canadian - owned, run and operated. 
Our vetted Canadian freelancers are matched to your needs by humans (not algorithms) within 24–48 hours. Fail rate? Just 2% since 2015.

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One-Off Projects

→ Design, copywriting, web builds, campaigns, and more — powered by Canadian freelancers who understand your market.

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Ongoing Support

→ Fractional specialists who integrate seamlessly into your team, available part-time or full-time.

Browse Fractional Freelancers
Teams on Demand

→ Build a dream team for launches, rebrands, or complex campaigns — curated from our Canadian roster.

Build a freelance team
Not sure who you need? Tell us your goals and we’ll match you.

Why The Well?

Problem with DIY hiring:

 Hiring freelancers sounds simple—but most companies quickly learn it’s a gamble.

  • 90% of DIY freelance hires fail before the project is complete.
  • Marketplaces like Fiverr/Upwork are crowded with junior, offshore, unvetted talent.
  • Cheap hires = delays, scope creep, and costly rework.
The Well Difference:

At The Well, we’ve built a Canadian-based freelance model that fixes these problems.

  • 22-Point Vetting — Skills, communication, and collaboration style checked.
  • Intermediate to Senior Specialists Only — No juniors, no offshore imposters.
  • Curated Matches in 24–48h — Skip browsing; we hand-match for you.
  • Canadian Market Knowledge — Cultural fit built in; specialists live and work here.
  • Proven Success Rate — Just 2% fail rate since 2015, compared to 90% on DIY marketplaces.

Human-Centred Delivery

We’re not a gig platform. We’re your Canadian freelance partner.

That means:

Real people advising you on scope and budget.

Simple contracts and one invoice (no admin headaches).

Seamless, hand-matched onboarding so your freelancer is productive right away.

Match me with a freelancer

Estimates and SOW’s

We don’t publish rates because fit matters more than a price tag.

Instead we:

Share typical ranges (intermediate vs senior).

Help you scope deliverables so there are no surprises.

Handle contracts, invoicing, and payments — no hidden fees, ever.

Get the most out of your budget
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The Well: Creative Consultants
The Well: Accounting Specialists

The Well is Canada’s human-centered freelance partner.
We’re Canadian-owned and operated, connecting companies with vetted Canadian freelancers who deliver real results. With 22-point vetting, hand-matched onboarding, and a 2% fail rate since 2015, we bring trust back to freelance hiring. Whether you’re in Canada or abroad, when you work with The Well—you’re working with the best Canada has to offer.

Learn more about us