The human-centred marketplace for marketing, advertising, communications and technology


Why The Well Works... So Well

Launched in 2014, The Well is a digital platform that moves away from transactional-driven businesses like Upwork - and reintroduces a human-centred, trust-based way of doing business.  The results are a healthy use of technology and a model that is built on solving the shortcomings of:

  1. advertising agencies
  2. recruitment firms 
  3. online marketplaces

We curate, vet, and manage two separate rosters of Canadian marketing, advertising, communications and technology specialists: project specialists and contractors. In doing so we’re transforming the mechanics of working with freelancers and creative services to address the shortcomings of the traditional and tech-ONLY models.

How we do it

Vetting and sorting

The backbone of The Well is two proprietary vetting processes that are executed by humans supported by technology - not run by tech exclusively. One vetting system is based on criteria best suited to identifying trustworthy and committed project specialists, the other for contractors. Membership to the roster is only granted to those specialists who pass all 22 checks to do with experience, values, commitment, reputation, business experience/acumen, career purpose and so on. AI alone cannot do what we do.

No Cost Guides

No two client challenges are identical. Similarly, all clients' backgrounds and experiences are different. These differences also mean differences in viewpoints and interpretations of terminologies and processes. We work to understand these differences and all of your objectives so that we can recommend the appropriate specialists that align with your timeline and budget. We’re a human-centred marketplace which means Well staff are proactive and work with you, without obligation or cost. Saving you time and guesswork in matching with the right specialists and services.

Estimates and Invoicing

All of our specialists set their rates and estimate and negotiate with you directly. And, whatever everyone agrees to - that’s all you’ll ever be asked to pay. No hidden fees or surprise invoices. No admin charges. No surprise fees. No hidden anything. The quote is the quote and that’s what you pay.

On top of no surprise fees, you’ll also say goodbye to the randomness of each freelancer’s invoicing practices. We centralize everything. All estimates and invoices come directly from The Well and customers have a single point of contact to manage POs, contracts and collections.

  1. We’ve eliminated the movement issue on the project side through our vetting.

  2. We’ve eliminated the side hustlers, hobbyists and imposters through our 9-5 requirement.

  3. We control the roster placements so customers never get subjected to specialists who have categorized themselves with the best intentions.

  4. We’ve empowered and required that Well specialists can manage the ongoing aspects of every relationship - putting it through our system.

  5. We’ve made all the billing simple and singular for customers so they don’t need to balance various invoices from various sources.

  6. Clients work with the people they decide to work with. There's no bait and switch between senior and junior staff as in the agency world.

  7. We only curate and roster Canadian specialists.

  8. We can make recommendations and matches based on locations, skill sets and budgets for clients to give that added level of comfort.

  9. We have a thoughtful and controlled feedback process to ensure we maintain the integrity of our roster.

  10. We provide, free of charge, advisory services to every customer where we’ll help with approaches and recommend specialists, build teams and best practices.

  11. Specialists set all of their rates so there are never add-ons to the budgets customers have signed off on

  12. We know the industries - all our staff come from advertising, tech or recruitment making them seasoned advisors.

  13. We have the flexibility to meet resourcing needs up and down the scale - from one-off projects to team approaches, and temp staff to transition to permanent.

  14. We’re a roster company - we know our specialists and can confidently look each client in the face and vouch for each member.