Launched in 2014, with a focus on marketing, communications and technology, The Well added the accounting and operational vertical in early 2023 as a leaning into the leadership role we’ve taken in the professional gig labour force.
The Well is a digital platform that moves away from the transactional driven businesses like Upwork - and reintroduces a human-centred, trust-based way of doing business. The results are a healthy use of technology, where humans connect humans wrapped in a model built on solving the shortcomings of:
We curate, vet, and manage two separate rosters of Canadian freelancers and consultants in each of the two verticals we service: project and fractional specialists in Accounting and Operations, Marketing and Technology. In doing so we’re transforming the mechanics of working with freelancers and consulting services to address the shortcomings of the traditional and tech ONLY models.
The backbone of The Well are two proprietary vetting processes that are executed by humans supported by technology - not run by tech exclusively. One vetting system is based on criteria best suited to identifying trustworthy and committed project specialists, the other for fractional specialists. Membership to the roster is only granted to those specialists who pass all 22 checks to do with experience, values, commitment, reputation, business experience and acumen, career purpose and so on. AI alone cannot do what we do.
Save time and gain context. We work to understand your objectives and recommend the appropriate specialists that align with your timelines and budget. We’re a human-centred marketplace which means Well staff are proactive and work with you, without obligation or cost, to save you time and guesswork in matching with the right specialists and services.
All of our specialists set their own rates and estimate and negotiate with you directly. And, whatever everyone agrees to - that’s all you’ll ever be asked to pay. No hidden fees or surprise invoices. No admin charges. No surprise fees. No hidden anything. The quote is the quote and that’s what you pay.
On top of no surprise fees, you’ll also say goodbye to the randomness of each individual freelancer’s invoicing practices. We centralise everything. Even if working with multiple specialist types, across any of our verticals. All estimates and invoices come directly from The Well and customers have a single point of contact to manage PO’s, contracts and collections.