I am a storyteller by nature and by nurture. Growing up in rural Cape Breton, I quickly learned that stories bring people together and have applied this belief throughout my career to help brands build audiences and foster loyalty.
I started my PR + Communications career in the not-for-profit space before shifting to the tech world, where I fell in love and felt at-home. I've completed Canada-wide media tours with brand ambassadors (like Olympic athlete, Catriona Le-May Doan) and led communications on major rebrands, $100M USD Series C fundraising rounds, ridden a crisis communication wave or twenty, and am now thrilled to bring my past experiences forward to grow with my clients! I'm also a mom, a coffee aficionado, true crime enthusiast and lover of great conversation.
The Best Fit
My perfect fit is an engaged client that's looking to grow their audience, brand share, and sales/revenue.Awards & Accomplishments
Canadian Online Publishing Award - Best Blog or Column: GOLD (2014)
Canadian Online Publishing Award - Best use of Social Media for an Online Campaign: GOLD & SILVER (2015)
Canadian Online Publishing Award - Best Blog or Column: GOLD (2015), Canadian media tour with Catriona Le May Doan (innoviCares brand relaunch)
Best Use of Social Media, Online Campaign - Canadian Online Publishing Awards (Gold and Silver, 2015)