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I describe myself as a chameleon of content marketing. With over 13 years of experience, I've helped clients across a wide spectrum of industries, including B2B & B2C sectors.
Prominent areas of expertise include SaaS, corporate marketing, fintech, personal finance, real estate investing, travel & tourism, food & beverage, healthtech, and sports marketing. My philosophy is that building an organic bedrock of communal traffic allows businesses to reduce the money they spend on paid ads to acquire those same visitors. Those savings alone are the ROI of strategic content marketing.
Work Samples
The Best Fit
My perfect clients are mid-sized businesses that are revamping their brand positioning and are on the cusp of real growth.Tech businesses that have launched new products and need to connect those new features with established brand positioning strategies—I can help you build a content strategy that connects those two needs.
Agencies with client demands they can't keep up with—I can be the expert you contract to produce high-quality content for clients.
Awards & Accomplishments
I always go back to my first content marketing success story as one of my proudest accomplishments. I joined a personal finance rate comparison business that had nothing more than a domain name when I first started with the company. We executed a two-pronged content marketing and SEO strategy to organically generate traffic, leads, and conversions. Within two years, that business was earning millions in ARR, and it was on track to double those revenue targets by the end of year three. It took a lot of time and plenty of patience, but the results speak for themselves.Working with Gary is always a positive experience. He brings a high level of professionalism, clear communication, and a genuine commitment to delivering quality work. I wouldn’t hesitate to work with him again or recommend him to others. Clear, timely, and thoughtful. He always ensured that our team involved is on the same page, and offered helpful insights throughout the process. Makes working with him feel easy and efficient.Nicholas Kent Senior Director of Marketing, Rosehill Wine Cellars
I highly recommend Gary as a writer and collaborator. As well as creating SEO content and optimizing existing articles, Gary has also been a huge support with ad-hoc tasks during busier periods. Gary is extremely reliable. He never misses a deadline and incorporates feedback quickly and thoroughly. His flexibility and positive attitude to his work, along with his professionalism and friendly demeanour, make him a joy to work with. Communication with Gary is easy, straightforward and friendly. He easily adapts to different channels and ways of communication depending on what the situation calls for. He’s very responsive and keeps the team in the loop regarding progress on his work and availability.Caitlin Hughes Senior Editor, MeisterTask
