Joanna T

Content Marketing

I started my career in the marketing departments of a variety of companies including The Loyalty Group and Club Monaco, later landing at Ogilvy & Mather, where I like to say I got an informal PhD in branding and company culture.

I've led account management for key global accounts, including Amex, FedEx and SAP, doing everything from brand advertising to direct marketing and rode the early wave of digital. I've led a content marketing division, supporting the ecosystem with content strategy and execution.

These days I'm hatching big ideas and supporting entrepreneurs with my brand, Good Eggs & Co, where the mission is to drive the metrics that matter to brands through thoughtful, high-quality, engaging content. The truth is: you can’t convert without great content.

The Best Fit

Small to medium sized businesses who need senior level strategic support in marketing and communications, with a focus on leveraging content to achieve business goals.

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The Well is a digital platform that moves away from the transactional driven marketplaces - and reintroduces a human-centred, trust-based way of doing business. The results are a healthy use of technology and a model that is built on trust.

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