Vanessa M

UI/ UX and Product Designer & Content Specialist She/ Her

With 7+ years of experience in UX/UI design background in conjunction with evaluative research skills and basic knowledge of HTML/CSS, I have a natural understanding of ideal experiences that meets users' needs without making them think too much about how to interact with a digital product or service. Problem-solving and designing solutions are both what I'm hugely passionate about the most in my career. I also believe designing solid cross-channel experiences with branding in mind is key to a successful business.

I worked with Macadamian Technologies in health insurance and wellness where I leveraged the information that was uncovered from a combination of subject matter experts and desk research to inform my design decisions for applications. I also worked on redesigning a patient portal for West Carleton Health Team, an online booking portal for a unique mobile service for blood tests with LifeLabs, helped improve conversions within the medical cannabis space (Canopy Growth) by optimizing their marketing websites, and a start-up in a combination of e-commerce and telehealth. Along with improving existing mobile apps, I was working closely with designers, PMs, and developers to launch a new app for Scotiabank/Cineplex SCENE app that went through iterative design, business requirements gathering, micro-writing for different use cases and ad hoc testing. Furthermore, I worked on a few large information architecture projects in the public sector that involved improving their website's navigation while preparing it for the new branding implementation. Content and navigation played a big role in many of the projects I've worked on as part of designing user experiences holistically.

Work Samples

Video Samples

The Best Fit

I'm interested in businesses that are looking to think from a customer's perspective on how to grow their business and who are somewhat flexible to match their business goals to their customers' goals.

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