Cynthia W

Brand Builder She/ Her

I identify as a proud Indigenous (Gwichyà Gwich’in) woman and proven brand builder – launching brand and marketing initiatives on and off-line with vigor and passion. As a Partner and Marketing Strategist of the brand, Unfussy, I also maintain an impressive track record in designing and building the creative tools needed to increase client brand awareness and drive progressive customer/consumer engagement.

With a certificate in Design Foundations, a diploma in Design and Digital Media from Grant MacEwan University, and nearly 20 years experience as a Creative Director and Project Manager in a marketing firm environment, I possess a rare blend of business insight, finely honed creative instincts, disciplined project management skills, and the ability to partner with clients that often haven’t had much experience with the creative process. And although I am a multiple International Summit and International MUSE Creative award-winner, to me, the most rewarding part of the creative process is not the output or affect, but seeing the transformation of my clients as they become more engaged in their creative projects and realize the tangible benefits and business value of each final solution as it takes shape.

When I’m not collaborating with clients to help their brands get noticed, or collaborating with my husband and business partner to help raise our blended family of six children (which is truly my most challenging creative endeavour), I serve to give back to my local community. Currently, I sit as a board member of the Fort Saskatchewan Indigenous Society, and as a member of the Fort Saskatchewan Women in Business Committee. I have also sat on the boards of The Fort Saskatchewan Chamber of Commerce (earning multiple nominations for both the Entrepreneurial Spirit and Marketing Excellence awards), and the Fort Saskatchewan International Women's Day Committee (earning nominations for professional achievement, arts and culture, and volunteerism).

But really, my goal here isn’t to spill my heart out...it’s to spill yours. And you’ll quickly grow to love me for it!

Work Samples

The Best Fit

With deep experience building proven and international award-winning brands and marketing communications campaigns for clients of all sectors and industries, I have the full capability to deliver brand strategy and development, marketing campaigns, digital, print and web execution, and to develop meaningful performance metrics.

Awards & Accomplishments

While every one of my client brands and projects is a success story worth sharing, I am proud to note that I (through Unfussy) have proudly been recognized as a “Game Changer in the Branding Industry” and that Unfussy was recently named one of Canada’s Top Branding Agencies by Clutch Agency Review. I have also received international brand recognition when, out of more than 4,500 submissions from over 50 countries yearly, my work was awarded three Golds and four Silvers for the 2020, 2021, 2022, and 2023 International MUSE Creative Award competitions, and a Gold, three Silvers and two Bronze for the 2019, 2021, 2022, and 2023 International Summit Creative Awards.

Connect with Cynthia

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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