Gisela S

Marketing Strategist She/Her

I am a strategist supporting agencies and brands with 15+ years of experience focused on digital ecosystems (content, social, retail/events), marketing messaging, and consumer intelligence. I love tackling strategy challenges with business executives, creative teams, and sometimes just my computer and a good Spotify playlist. 

Honoured to have played strategy roles in the teams that:

  • Built the new brand for Blu Element (mobile phone accessories), gaining +20% in total brand sales since deployment of new branding.
  • Launched Kijiji Autos from 0 to 4+ million monthly visits (150% above the competition).
  • Brought a pharma brand to Google's attention for its campaign's low CPV (cost per view) and above average VTR (view through rate).
  • Powered social media accounts for a single brand publishing 300+ content pieces a year, with cross-platform global engagement rates of 3%.
  • Scripted and hosted 41 episodes of weekly podcast Clickbait & Switch and its companion newsletter.
  • Made Lolë its first million in online sales.

The Best Fit

I love working with marketing teams that need a fresh perspective. I can support with digital audits, refining messaging, redefining target audiences, or building strategies for product launches, events, campaigns and always-on content. 

I thrive joining agency teams that need extra hands on deck. I’m happy to support by providing competitive and category research, audience intelligence, data analysis and content or social strategies. I also love partnering with creatives to brainstorm, help find cohesive campaign messaging, or build multi-channel strategies. 

I am always thrilled to help brands understand their challenges and objectives to reset, refocus, rebrand or build marketing plans in-tune with their resources. While I am always available for implementation support, I am good at coaching teams and leaving behind the tools necessary for self-guided implementations.

Connect with Gisela

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