Brands and businesses have become caught up in all things data and digital. I believe the fundamentals of marketing still apply (and wrote a book about it, Why Marketing Works). All the shiny new toys are great but without a clear and creative strategy, you have a loose collection of tactics doing nothing for your business. I take clients to a new place strategically to grow businesses exponentially. I do it with rigor, humor and fresh thinking.
The Best Fit
I like to say, I work with leading brands and brands wanting to lead. This means helping clients who have a deep appreciation for what branding and marketing can do for their business. I have worked with startups and members of the Fortune 500. I am completely comfortable on the shop floor and boardroom. What attracts me are complex problems and creative solutions.
Awards & Accomplishments
Brand Quarterly Thought Leader BNN, USA Today, Toronto Star, CNBC Marketing Leader Speaker at over 100 Conferences Quoted in over 100 Publications Edited The Brand Glossary; The Brand Marketers Report; Best Global Brands; Best Canadian Brands; Best Chinese Brands My book, Why Marketing Works, won the Publish or Perish contest and debuted at #1 in Advertising on Amazon.
Bob Scarpelli Former Chairman and Chief Creative Officer, DDB Worldwide
Jeff is a highly intelligent, energetic, focused and sometimes even humorous communications professional and branding expert. We were really lucky to have Jeff at DDB. He pulled our internal and external communications from the Dark Ages into the 21st Century. He is a never-ending source of fresh, new ideas and has the charisma and skills to make sure those ideas get implemented. We all know that if good ideas don't have a champion, they die. He is also an outstanding speaker and writer. Everyone at DDB, including me, learned so much from Jeff when he was with us. And...he made us laugh.
Jez Frampton Former Global CEO, Interbrand
Jeff is a natural communicator. In his role for Interbrand he helped us to lay the groundwork for long-term success in building our brand, and managed to do that within the complex environment of a global business - full of people who all build brands for a living! One gift of note, is an instinctive understanding of his audience and how to position the message for maximum effect, as a result, Jeff is a natural in front of a camera.
Amy Hoffar Cheronis EVP, Reputation & Communications, Leo Burnett
Jeff is smart, driven, strategic and very funny. He sees business from 30,000 feet but is also very much a team player and strong contributor, in a variety of places across an organization. He knows how to mobilize groups large and small on a global basis while staying true and consistent to the central goals set forth. I found his love of learning and information sharing very contagious and inspiring. Everyone is better for having worked with Mr. Swystun.
Erin O'Keefe Head of Global Brand Management, KPMG
His energy is impossible to ignore and he provided clear direction on the projects we collaborated on, but also inspired me to think independently about what was possible. His ability to be a catalyst for others is one of his greatest traits. Indeed, he is a catalyst for individuals and organizations alike.”