I began my career writing for business and consumer magazines throughout North America before moving into corporate work. With ten years of experience in content production and ghostwriting, I’ve worked extensively for several prestigious content agencies in the U.S. and Canada, specializing in the banking, finance, legal, education and insurance industries.
Apart from my agency work, I’ve helped numerous SME clients in Canada and the U.S. establish an effective internet and content presence. I’ve also assisted larger corporations in successfully reaching the SME market. I am skilled at distilling complex information and ideas into engaging, easily understood content, establishing my clients as respected thought leaders and information sources.
I’m an unabashed news junkie when it comes to politics, economics, and occasionally, history but also about research in general, which makes this career perfect for me. In addition to my magazine and corporate work, I am the author of four nonfiction books on Canadian history and a Frommer’s Guide to Toronto.
The Best Fit
I bring the same energy and enthusiasm to all projects, big or small. I can work directly from a brief and communication guidelines or help you strategize a campaign, tone and voice from scratch. My perfect match is a smart client who wants to leverage my wordsmithing to establish thought leadership, build markets or promote products.Jennifer came to my rescue several years ago when i needed a freelance writer to help meet our growing content needs. She did a great job of following my briefs, adhering to the content strategy, and mimicking our corporate voice. I particularly valued her talent for rewriting existing content in a fresh way so we could use it for different purposes. I’d be happy to recommend Jennifer to any business who requires help creating quality articles, blog posts, and more.Richele Black Director, Digital Demand Generation & Growth Marketing, Axonify
Jennifer is a seasoned writer who can tackle any type of work. She’s not only adaptable and professional but is great at researching new topics and always provides us high-quality articles. As a freelance writer, I would highly recommend her for any writing project; she can get the job done!Beth Reid Campaign Manager, Izea
I had the pleasure of working with Jennifer on an ongoing basis when she became a contributing writer for WorkplaceTesting and was consistently impressed with the quality of her work. Every article she turned in was polished, well-written, thoroughly researched and submitted on time. She is an excellent writer who is able to tackle any subject with ease and is always willing to go the extra mile and take on extra assignments as needed. I would highly recommend her for any position or project.Adrianna Macpherson Editor, Janalta Interactive
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