I started my career in the marketing departments of a variety of companies including The Loyalty Group and Club Monaco, later landing at Ogilvy & Mather, where I like to say I got an informal PhD in branding and company culture.

I've led account management for key global accounts, including Amex, FedEx and SAP, doing everything from brand advertising to direct marketing and rode the early wave of digital. I've led a content marketing division, supporting the ecosystem with content strategy and execution.

These days I'm hatching big ideas and supporting entrepreneurs with my brand, Good Eggs & Co, where the mission is to drive the metrics that matter to brands through thoughtful, high-quality, engaging content. The truth is: you can’t convert without great content.