Joanne P

Marketing & Branding Consultant

I'm a strategic global marketing expert with a track record of growth across 4 different countries, 8 different industries, and 30 brands, including Kellogg's, Cineplex, CN Tower and Compass Group.

I am the branding and marketing leader CEOs of mid to large sized companies hire when new challengers are eroding market share and the future of their company is on the line. I am also the person they call if they are looking to significantly grow and need an expert to develop and implement the path forward.

Work Samples

Video Samples

The Best Fit

Small to medium sized businesses that are looking to take their businesses and marketing to the next level. Addressing new competitive entrants and eroding market share • Reinvigorating underperforming mature/legacy brands • Developing and implementing the path forward to deliver significant growth • Enhance underperforming and/or under-developed marketing capabilities • Lead organization-wide transformational change • Create robust insights-driven marketing strategy • Organization-wide digital and content strategy creation and channel oversight • P&L optimization via top and bottom line improvements My approach: • Leverage best-in-class strategic marketing and brand building processes learned from Blue Chip companies • Collaborative leadership and management style to build trust and drive consensus • Insights- and data-driven approach • Facilitation of strategic planning workshops – vision, mission, values, brand identity, market mapping, etc

Awards & Accomplishments

Best New Product Award, Kellogg's Eggo French Toaster Stix

Connect with Joanne

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