I am a seasoned marketing leader who built the foundation of my career at some of the world’s most beloved brands that include Nike, BMW, and RBC. I bring expertise in brand and go-to-market strategy, full funnel marketing planning and implementation, sponsorship strategy, contract negotiation, agency search, and business development. As a fractional marketer I have been fortunate to work with businesses of all sizes in a wide variety of industries, including startups, SMBs, Fortune 500 companies, and agencies.
I believe in a brand’s power to drive positive business results through a thoughtful balance of communication strategies that lean into emotional connectors, purpose-driven messaging, and distinct, functional, value propositions. I am a brand champion who practices a full-funnel marketing approach, which I see as essential to building long-term brand stickiness and viability.
Collaboration, communication, and problem solving are some of my biggest strengths, enabling me to easily build consensus among colleagues and agency partners, and decipher complex business and marketing challenges in a timely manner. I have a track record of success driving revenue growth through innovation and improvements in communications effectiveness.
I have also run dozens of agency searches on behalf of clients looking for new communication partners. With that, I have a unique perspective and approach for the process having been a client myself, running searches as a consultant, as well as my work with agencies on new business pitches.
The Best Fit
I have worked with businesses of all sizes looking for strategic leadership, outside perspective, and an extra pair of hands. Clients looking for an integrated marketing specialist with deep experience in both strategy and execution would be a great fit. I have experience with both established brands/businesses as well as startups that require building brand and go-to-market programs from the ground up.
Given my experience working across all elements of the marketing mix and with both brand and agency work, I easily mold into an extension of an organization’s marketing team to help at both a senior/macro strategic level as well as an executor/doer at a mid-level.
