I partner with organizations to create clarity in their marketing and connect with their customers.
Whether through web design + development, branding, or marketing operations, lead strategy and execution across web development, CRM architecture, marketing automation, and brand consulting — often working as an embedded collaborator within larger teams.
My background combines over a decade of digital strategy, design thinking, and hands-on implementation across startups, nonprofits, and national enterprises. Clients appreciate how I think through the why before jumping into the what.
Recent projects have included:
* Designing and launching responsive websites on WordPress, Webflow, and Squarespace
* Migrating and building CRM systems in ActiveCampaign and HubSpot
* Implementing marketing workflows that reduce manual overhead and improve conversion
* Facilitating stakeholder discovery to uncover insights that shape clear, compelling messaging
Based in Halifax, I work with teams across North America. I love a good whiteboard session, a clean CMS backend, and a well-timed automation. Let’s make something work better — together.
Work Samples
The Best Fit
The best fit is an organization eager to get the most out of their marketing and excited to dial in on who they are, who their customers are, and how they can best serve their audience. I work across many industries with founders, marketing directors, and CMOs. Most of my clients are growing organizations who need someone who gets both the big picture and the backend details.Lindsay is professional, creative, friendly, a wonderful communicator, and great at her job. Roseway Lab ended up designing an amazing website for my real estate business. I’m super pleased with their work and highly recommend their services to anyone.Kevin Bralovich Realtor
We’ve brought Lindsay into multiple projects at Iron House Pro, and each time she integrates very quickly and authentically with our team. She brings fresh insight, collaborates openly, and helps us explore the best solutions for our clients. Once we’ve clarified client goals, she just gets it—quickly and effectively. We trust her, and that’s why we keep coming back.Levi Lawrence Managing Partner, Iron House Pro
When I was looking for a a trustworthy and qualified web developer Lindsay was recommended to me. During our first conversation my mind was set at ease. She coached me through the initial requirements and then she delivered a product that exceeded my expectations at a reasonable price. Her follow up maintenance and service is also an added value. I highly recommend her.Eric Malloy Executive Director, Eastern Gate Ministries
Lindsay was great to work with in implementing HubSpot for our organization. She asked the right questions for us to figure out what features we needed and what we didn’t. In a short time, she had the back-end integrations set up and several of my staff trained to use the system.Spencer Lemer Director, Youth With A Misison Honolulu
