I am an independent content marketing strategist, writer, and ghostwriter who has been professionally writing since 2006 as a journalist and 2011 as a content marketer.
Since starting my content marketing journey, I have helped hundreds of businesses plan and execute their content strategies with comprehensive analyses of their audiences and the information their audiences need, audits of their and their competitors' content, and meticulous publishing schedules that provide value to clients on the platforms they prefer. Past clients have reported 200% increases in website visitors, 20% increases in blog readership, and 150% increases in website conversions.
I've seen the birth and evolution of SEO and content marketing and through it all, I've always maintained that regardless of algorithm and technology changes, the best strategy is to provide valuable content to your customers in the places where they congregate online. Continually and reliably answer the questions your prospects have and you'll turn them into customers.
I hold a BA in Communications from Athabasca University and a Journalism Diploma from Langara College, plus I've taken myriad online marketing and SEO courses. The best teacher, however, is experience.
Work Samples
The Best Fit
Small to medium sized B2B businesses that want to start or improve their content marketing efforts.Content marketing strategy and branding projects that will last at least three months and/or projects that include a retainer.
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