Sam’s focus on creating a better UX and user-flow and his broad experience with leading web teams served us well. He not only forged an great working relationship with our digital agency, he also brought internal stakeholders together from across the organization. Together we executed this project on time and under budget. Sam is adept at explaining complex issues so everyone understands the implications, and is very insightful at getting to the essence of how to bring a brand and experience to life online.

Melaine Simons Director of Marketing, Ontario Science Centre

Sam is a master of the essentials of what drives initial e-commerce success and a has the breadth and experience to leverage the latest in technology to drive dramatic growth. He has a pragmatic and thorough view of what can 1) Drive traffic, 2) Convert visitors into buyers. His approach is always fundamental good practices - solid, dependable practices on which one can build a thriving business. He is a foundation-builder that can help emergent and re-emergent brands take advantage of the best that e-commerce can bring. He is a strong leader with a commitment to his staff that is strong and he is unwavering in insisting that things be done the right way for the right reasons.

Tim Kilroy Marketing Agency Coach

During the past two years Sam has done an excellent job of rebuilding our e-comm team, redesigning existing sites and launching our new primary OTA’s (online travel agencies). His attention to detail, strategic vision and commitment to delivering a superior user experience has resulted in successful launches of our new sites. In balancing knowledge of design, backend technology and the ability to lead complex projects Sam has, and continues to, demonstrate leadership at many levels.

Eric Altschul CEO