I identify as a proud Indigenous (Gwichyà Gwich’in) woman and proven brand builder – launching brand and marketing initiatives on and off-line with vigor and passion. As a Partner and Marketing Strategist of the brand, Unfussy, I also maintain an impressive track record in designing and building the creative tools needed to increase client brand awareness and drive progressive customer/consumer engagement.
With a certificate in Design Foundations, a diploma in Design and Digital Media from Grant MacEwan University, and nearly 20 years experience as a Creative Director and Project Manager in a marketing firm environment, I possess a rare blend of business insight, finely honed creative instincts, disciplined project management skills, and the ability to partner with clients that often haven’t had much experience with the creative process. And although I am a multiple International Summit and International MUSE Creative award-winner, to me, the most rewarding part of the creative process is not the output or affect, but seeing the transformation of my clients as they become more engaged in their creative projects and realize the tangible benefits and business value of each final solution as it takes shape.
When I’m not collaborating with clients to help their brands get noticed, or collaborating with my husband and business partner to help raise our blended family of six children (which is truly my most challenging creative endeavour), I serve to give back to my local community. Currently, I sit as a board member of the Fort Saskatchewan Indigenous Society, and as a member of the Fort Saskatchewan Women in Business Committee. I have also sat on the boards of The Fort Saskatchewan Chamber of Commerce (earning multiple nominations for both the Entrepreneurial Spirit and Marketing Excellence awards), and the Fort Saskatchewan International Women's Day Committee (earning nominations for professional achievement, arts and culture, and volunteerism).
But really, my goal here isn’t to spill my heart out...it’s to spill yours. And you’ll quickly grow to love me for it!
Work Samples
The Best Fit
With deep experience building proven and international award-winning brands and marketing communications campaigns for clients of all sectors and industries, I have the full capability to deliver brand strategy and development, marketing campaigns, digital, print and web execution, and to develop meaningful performance metrics.Awards & Accomplishments
While every one of my client brands and projects is a success story worth sharing, I am proud to note that I (through Unfussy) have proudly been recognized as a “Game Changer in the Branding Industry” and that Unfussy was recently named one of Canada’s Top Branding Agencies by Clutch Agency Review. I have also received international brand recognition when, out of more than 4,500 submissions from over 50 countries yearly, my work was awarded three Golds and four Silvers for the 2020, 2021, 2022, and 2023 International MUSE Creative Award competitions, and a Gold, three Silvers and two Bronze for the 2019, 2021, 2022, and 2023 International Summit Creative Awards.Unfussy’s contribution has been quite substantial to the organization. Everything that I’ve worked with the team to this point — it’s like magic because people look at it and they compare it to what they’ve had in the past. The difference is really night & day when it comes to strategy and branding. I would suggest listening to them. They bring many years of experience to the table and it’s not just at a whim that they know of what they speak. I would suggest to others who would bring them on board as a contractor to really listen to what they’re recommending and really consider it.Mark Dixon Executive Director, SAiF Society
I had the great pleasure of working with the Unfussy Team on a community branding and marketing & communications plan. The team was professional, creative and thorough from the proposal stage to project completion. It was their honest, candid and realistic approach to our project that I valued the most. They took extra time and attentiveness to truly understand the deliverables and ultimately designed products, tactics and future recommendations with a clear perspective of resources. I really enjoyed working with a team that has extensive knowledge, brilliant ideas and refreshing personalities.Michelle Levasseur ECD., Formerly EDO, Town of Calmar
Incredible!! There are no words to describe the skill found at Unfussy. I had ideas of what I wanted and what my company did, but was missing the link between it all. Unfussy came in and not only connected all those dots, but created the "story" of my company. I walked away with an incredible resource binder and computer files with all the "language" I needed to go forward with my company, stunning graphics, and the overwhelming feeling that I had been heard. I HIGHLY recommend this company for all your brand development, graphic design and creative needs.Dawn Taylor Founder, The Taylor Way
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