Fiona W

Writer, Copywriter, Content Strategist

I'm a seasoned, award-winning copywriter who has worked on both in-house and agency teams, for blue-chip corporations and scrappy start-ups across a range of industries. Throughout my career, I've been lucky to collaborate with — and learn from — industry experts to create memorable experiences for customers around the world.

Over the years I've been lucky enough to dig into a range of topics and pick the brains of some truly brilliant people. I've learned about forensic engineering, diagnostic imaging, interest rate yield curves, new healthcare models, how best to brush your teeth, and how mycelium is going to change the world. I've written about beer and cannabis and luxury cars and wealth management and agriculture and… you get the idea. Every new vertical and new project brought with it a new opportunity to apply my knowledge in a different way. Strategic, Effective, and Engaging I'm a passionate plain language advocate and a big believer that the best content can serve you across multiple channels. Reports, podcasts, and white papers can — and should — feed blog posts, podcasts, short videos, and social posts. Your content should be targeted, relevant, and interesting. It should connect with your audience, engage them, and bring them back for more.

Work Samples

Video Samples

The Best Fit

I'm a passionate plain language advocate and a big believer that regardless of the size of your organization, the best content can serve you across multiple channels. Reports, podcasts, and white papers can — and should — feed blog posts, podcasts, short videos, and social posts. Your content should be targeted, relevant, and interesting. It should connect with your audience, engage them, and bring them back for more.

Awards & Accomplishments

I've contributed to projects that have won One Show, Red Dot Design, Cannes Lion, and Applied Arts awards. I'm proud of them and the work, but I'll tell you a secret: the biggest "award" I've ever won is having someone comment on something I've worked on in the wild. And it's the thing I want every client to experience, too.

2001 - The One Show award - Mercedes-Benz USA C-Coupe Microsite;
2016 - Cannes Lion (Bronze), Red Dot, and German Design Award (Gold) - Oral-B Brushing App;
2023 - Applied Arts Design and Red Dot Awards - Re.Climate branding

Connect with Fiona

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