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I describe myself as a chameleon of content marketing. With over 13 years of experience, I've helped clients across a wide spectrum of industries, including B2B & B2C sectors.
Prominent areas of expertise include SaaS, corporate marketing, fintech, personal finance, real estate investing, travel & tourism, food & beverage, healthtech, and sports marketing. My philosophy is that building an organic bedrock of communal traffic allows businesses to reduce the money they spend on paid ads to acquire those same visitors. Those savings alone are the ROI of strategic content marketing.
Work Samples
The Best Fit
My perfect clients are mid-sized businesses that are revamping their brand positioning and are on the cusp of real growth.Tech businesses that have launched new products and need to connect those new features with established brand positioning strategies—I can help you build a content strategy that connects those two needs.
Agencies with client demands they can't keep up with—I can be the expert you contract to produce high-quality content for clients.
Awards & Accomplishments
I always go back to my first content marketing success story as one of my proudest accomplishments. I joined a personal finance rate comparison business that had nothing more than a domain name when I first started with the company. We executed a two-pronged content marketing and SEO strategy to organically generate traffic, leads, and conversions. Within two years, that business was earning millions in ARR, and it was on track to double those revenue targets by the end of year three. It took a lot of time and plenty of patience, but the results speak for themselves.Gary defines what a content marketer should be - strategic, creative and collaborative.Ashley Deibert CMO, Piano.io
Gary is an absolute pleasure to work with. He has keen business skills, is flexible, and implements feedback very well.Daniel Luebke Head of Marketing, Aloft
Gary was great to work with. The quality of his work was exceptional, and his communication was always courteous and prompt. He also frequently took the initiative to contribute ideas that improved the project and were overall valuable to the project. Highly recommend Gary!Martha Hubbard Director of Marketing, High5 Hire
