.png?width=1024&height=768&name=Gary%20Parkinson%20(1).png)
I'm a writer who loves his craft. I describe myself as a storyteller with both an analytical and creative mindset. I live to create a great story that educates people and opens their minds to new ideas. I have a very gifted ability to empathize with an audience and approach content from their point of view.
I've worked as a content strategist and manager for start-ups and large corporations, but the fundamentals of how I approach storytelling apply anywhere, anytime, and in any industry.
One of the earliest exercises I'll do with you is to have a strategic kick-off session to understand:
✅ Your target audience (specifically, details about their roles, needs, and objectives).
✅ What do current customers like about your products?
✅ What prospects commonly ask on sales calls.
✅ Any objections or challenges raised by people who choose not to buy.
✅ Your current brand positioning strategy.
All these insights will help me build a rudimentary profile of your ideal customer base. Once I have that knowledge, I'll build a content strategy that aligns core messaging around themes that resonate with your audience. I'll help you tell your story using whatever channels will best support your customer relationships. Whether it's web copy, blog posts, ad copy, video scripts, case studies, white papers, or social media content; you name it, and I can create it.
Let's talk about your needs!
Work Samples
The Best Fit
I'm the perfect fit for clients who want to connect with their customers. I have a very strong empathetic ability that informs how I research ideas for positioning strategies and content creation. I approach these ideas from the audience mindset so that I can ask the questions that they will ask. Working with my clients, I create stories that answer those audience questions and help form more rich fulfilling relationships between brand and consumer.Gary defines what a content marketer should be - strategic, creative and collaborative.Ashley Deibert CMO, Piano.io
Gary is an absolute pleasure to work with. He has keen business skills, is flexible, and implements feedback very well.Daniel Luebke Head of Marketing, Aloft
Gary was great to work with. The quality of his work was exceptional, and his communication was always courteous and prompt. He also frequently took the initiative to contribute ideas that improved the project and were overall valuable to the project. Highly recommend Gary!Martha Hubbard Director of Marketing, High5 Hire
.jpg?width=1024&height=768&name=Trevor%20Nelson%20(6).jpg)
