I am a strategist supporting agencies and brands with 15+ years of experience focused on digital ecosystems (content, social, retail/events), marketing messaging, and consumer intelligence. I love tackling strategy challenges with business executives, creative teams, and sometimes just my computer and a good Spotify playlist.
Honoured to have played strategy roles in the teams that:
Built the new brand for Blu Element (mobile phone accessories), gaining +20% in total brand sales since deployment of new branding.
Launched Kijiji Autos from 0 to 4+ million monthly visits (150% above the competition).
Brought a pharma brand to Google's attention for its campaign's low CPV (cost per view) and above average VTR (view through rate).
Powered social media accounts for a single brand publishing 300+ content pieces a year, with cross-platform global engagement rates of 3%.
Scripted and hosted 41 episodes of weekly podcast Clickbait & Switch and its companion newsletter.
Made Lolë its first million in online sales.
The Best Fit
I love working with marketing teams that need a fresh perspective. I can support with digital audits, refining messaging, redefining target audiences, or building strategies for product launches, events, campaigns and always-on content.
I thrive joining agency teams that need extra hands on deck. I’m happy to support by providing competitive and category research, audience intelligence, data analysis and content or social strategies. I also love partnering with creatives to brainstorm, help find cohesive campaign messaging, or build multi-channel strategies.
I am always thrilled to help brands understand their challenges and objectives to reset, refocus, rebrand or build marketing plans in-tune with their resources. While I am always available for implementation support, I am good at coaching teams and leaving behind the tools necessary for self-guided implementations.
slide 3 of 2
I have worked with Gisela on multiple content and influencer strategies during the past years. I must say that it’s always a pleasure to collaborate with her since she has a really great methodology of work and is doing everything that is necessary to deliver on the best strategies possible. I’m always confident when I brief her on projects that she will invest the energy to create great approaches.
Marie V.
Maison Made
Gisela and I worked together on a rebranding strategy. She was my partner in crime. Her approach to brand, consumer and messaging is sharp and relevant. She brings solid research methodology, critical thinking and a customer-centric mindset to the project. She's a glass-half-full kind of person, which makes her a treat to work with. Our back and forth was incredibly energizing. Our workshops with the client were dynamic and purposeful. Gisela is a gem and I'd be thrilled to tackle many more projects together. I highly recommend hiring her if you need strategic support.
Elle M.
Consultant
I have worked with Gisela on multiple content and influencer strategies during the past years. I must say that it’s always a pleasure to collaborate with her since she has a really great methodology of work and is doing everything that is necessary to deliver on the best strategies possible. I’m always confident when I brief her on projects that she will invest the energy to create great approaches.
Marie V.
Maison Made
Gisela and I worked together on a rebranding strategy. She was my partner in crime. Her approach to brand, consumer and messaging is sharp and relevant. She brings solid research methodology, critical thinking and a customer-centric mindset to the project. She's a glass-half-full kind of person, which makes her a treat to work with. Our back and forth was incredibly energizing. Our workshops with the client were dynamic and purposeful. Gisela is a gem and I'd be thrilled to tackle many more projects together. I highly recommend hiring her if you need strategic support.
Elle M.
Consultant
I have worked with Gisela on multiple content and influencer strategies during the past years. I must say that it’s always a pleasure to collaborate with her since she has a really great methodology of work and is doing everything that is necessary to deliver on the best strategies possible. I’m always confident when I brief her on projects that she will invest the energy to create great approaches.
Marie V.
Maison Made
Gisela and I worked together on a rebranding strategy. She was my partner in crime. Her approach to brand, consumer and messaging is sharp and relevant. She brings solid research methodology, critical thinking and a customer-centric mindset to the project. She's a glass-half-full kind of person, which makes her a treat to work with. Our back and forth was incredibly energizing. Our workshops with the client were dynamic and purposeful. Gisela is a gem and I'd be thrilled to tackle many more projects together. I highly recommend hiring her if you need strategic support.
Elle M.
Consultant
Connect with Gisela
Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.
-Apr-16-2024-07-30-48-0778-PM.jpg?width=1024&height=768&name=Trevor%20Nelson%20(10)-Apr-16-2024-07-30-48-0778-PM.jpg)
