I believe power comes from focusing on the foundations, making sure results are delivered to last. I partner to examine business problems, measure what will grow the bottom line, and are pragmatic in our approach. I’ll ask questions relentlessly, align on where we are, where we need to go, why we need to go there, and only then how we get there. I’ll help evaluate the entire marketing ecosystem finding harmony between product/service, brand with activation; ensuring short term gains and long- term scalability.