I help organizations improve marketing performance through better analytics practices and technology.
Lots of people can set up all kinds of tools with all kinds of features. Fewer people can also help you decide which you should invest in, on what timeline, before setting them up, and then making sure your team is getting the most out of them. I make it a point to be in that second group.
Work Samples
The Best Fit
I love working with organizations looking to get more value from their data by using insights to improve business results. If the point is to make dashboards that people ask for one week, and forget about the next, it's hard to be fulfilled by that. If an organization wants to figure out what dashboards they actually need and people will actually use, that's more of a fit.