I am a seasoned writer and communications strategist, informed by a psychology/sociology degree, a continuously learning mindset, and 25 years of diverse experience in agency, corporate and government environments.
Work Samples
The Best Fit
I love finding the perfect creative or communications solution to solve every strategic question. I am particularly passionate about internal communications, employer marketing and organizational culture, and love working with organizations that embrace new ideas and processes for the greater good and optimal outcomes.
To this day, I know that if I want a really great, creative, idea -- I should ask Karen. Karen is a hardworking, innovative and experienced writer. She is innovative and passionate about her craft. It was a pleasure to work with her.Sonya Matheson Senior Manager, Employer Branding, BMO
If you are looking for a creative, disciplined, and effective wordsmith then Karen is the perfect choice. A pleasure to work with. I have never met a more efficient and proactive writer and editor. We love her at Algonquin.Doug Wotherspoon VP Recruitment, Algonquin College
Karen provided our Western Canadian operations with solid creative leadership and support. Her writing abilities are what I would classify as superior. Karen also delivered worthwhile strategic input in a more consultative role with branding projects for both local and multinational clients.Lisa Schwenk Regional Vice President, Radancy
I was lucky enough to have Karen as someone I could look up to when I started at Critical Mass. It was my first job as a copywriter, and I had a lot of questions. But Karen was always there for advice, career guidance or just a few laughs to get me through the day. I looked up to her amazing writing skills and relied on her as a mentor. She was definitely an integral part in sharpening and building my writing and strategy skills. And to this day, I still use some of her tips and tricks in my writing.Julie Martinson Creative Director/Copywriter
