Krista K

I work with creators and companies to deliver compelling content that connects with their audience. I'm an invaluable team leader with sought-after digital marketing, communications, and public relations expertise in the creative industries. My diverse background as a writer in business, the arts, and education gives me a wealth of knowledge to share.

Work Samples

The Best Fit

I excel in projects that require strategic communication, creative leadership, and management expertise across various sectors. My ideal clients include businesses, non-profits, and cultural organizations seeking professional guidance in marketing and communications services.

Awards & Accomplishments

• Author of the critically-acclaimed picture book, Dear Diary, It’s Me, Stella.
• Co-producer and host of Granted, a podcast that’s curious about funding in the arts.
• Provided artist management and publicity services to award-winning Canadian artists Joel Plaskett, Gordie Sampson, David Myles, Mo Kenney, T. Thomason and many more.
• Artist manager for platinum pop artist, Ria Mae;indie rock band, In-Flight Safety;and the internationally touring Celtic duo, Ben Miller & Anita MacDonald.
• Festival Manager for the 2018 Halifax Jazz Festival.
• 2020 ECMA Company of the Year award nominee.
• 2014, 2015, and 2017 Music Nova Scotia Educator of the Year award nominee.
• Member of Music Nova Scotia Board of Directors from May 2010 – Apr 2019.

Working with Krista

I’m located in Halifax, Nova Scotia.

I’m available for

Fractional

Connect with me

Specialties

Artificial Intelligence: AI Data Annotation and Labeling; AI Prompt Writer/ Dialogue Expert

Branding & Marketing Strategy: Campaign Development; Content Marketing; Marketing Communications; Marketing Strategy; PR Campaigns; Product Marketing

Digital Strategy and Execution: Digital Content Strategy; Digital Marketing Strategy

Event Management & Sponsorship: Artist Booking Event; Artist Negotiation; Event Marketing and Promotion; Festivals

Market Research: Market Researcher

Project Management: Client Service; Creative Project Manager; Marketing/Advertising Project Manager; Social Media Project Manager

Public Relations, Stakeholder Relations & Communications: Communications Strategist; Crisis Communications; Non-profit Communication; PR/ Communications Writing; Public Relations Specialist; Publicity Promotion

Social Media & Community Engagement: Content Production; Crisis Management in Social Media; Influencer Marketing Management; Influencer Marketing Management; Instagram Reels Trends and Challenges; Social Media Marketing; Social Media Writing; TikTok Trends and Viral Content Strategy

Writing & Editing: Copywriter; Editor; Grant Writer

Client Resume

National Arts Centre, Nova Scotia Health, Saint Mary’s University, Nova Scotia Talent Trust, Lawen Group, Theatre Nova Scotia, Halifax Jazz Festival, Dalhousie University, Canadian Cancer Society, Creative Pictou County, Side Door, Mocean Dance, Cal LeGrow, Roswall

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The Well is a digital platform that moves away from the transactional driven marketplaces - and reintroduces a human-centred, trust-based way of doing business. The results are a healthy use of technology and a model that is built on trust.

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