With 30 years of experience in the media industry, on both the buying side (ad agency) and sales side (National Radio Sales) and launching my own agency 17 years ago, I have learned what it takes to keep clients happy. Having been on both sides of the desk has afforded me a greater understanding, appreciation and respect for what’s required to plan, negotiate and execute well on behalf of my clients.
As with many industries, relationships are key. The relationships I have nurtured with my media partners (yes, partners, not vendors or suppliers) are critical to deliver against my clients’ objectives. The work I do for my clients is part art, part science and part gut. If I’m not going to do something well, I simply won’t do it. I am clear about what my areas of expertise are and what they aren’t. I’m not afraid to disagree with a client but at the end of the day, my role is to plan and execute against my clients’ objectives. I love what I do and it shows. Being open to collaboration, new ideas, and super servicing my clients are table stakes.
The Best Fit
The ideal client/partner relationship is based on honest, open dialogue about what the goal and metrics of the campaign will be. Both partners should be accessible, nimble and able to move quickly when need be. Many of my client contacts bring me along when they move companies or jobs specifically because of the strong relationship we have built. The relationship is more important than the size or category of the business.Lisa has exceeded every expectation I have of a supplier and partner. She has added value since day one, not only financially via savings in media buying, but also in her advice and input on various projects. She is a strategic thinker and her attention to detail is second to none. She closely manages/monitors each project to ensure everything is on track. I feel well taken care of when I’m in Lisa’s very capable hands.Colleen Kremulec Executive Director, Marketing Timbercreek Asset Management
Lisa is very dedicated and passionate about our business. Our success is clearly her success. She gives 120% for us and is always available to answer any questions or requests in a very timely basis. She is a true partner – we are lucky to have her as part of our team.Sari Arhontoudis Brand Director, Meridian Credit Union
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