Madeleine C

Hello! I’m Madeleine, a freelance web designer and digital strategist specializing in high-impact websites and eCommerce systems that scale. I design and develop conversion-focused websites for growing brands—primarily on Shopify, Squarespace, and Webflow—and pair them with data-driven email marketing strategies in Klaviyo and Mailchimp.

From launching a new online store to optimizing retention flows, I help eCommerce founders and professional service providers turn first impressions into long-term customer loyalty. Grounded in strategy and executed with precision, my work blends thoughtful design with seamless integrations to reduce friction for internal teams and maximize ROI.

Work Samples

Video Samples

The Best Fit

Owner-managed businesses, professional service providers, eCommerce startups, or B2C SaaS companies in need of: A) General website strategy; B) Support to launch a new brand, product, or service; C) Website design refresh or migration to a new platform; D) Email and/or SMS marketing system to engage their audience; or E) Ongoing website and email marketing management. Retail businesses looking to grow/expand with eCommerce and email marketing; B2C businesses in need of organized, streamlined email marketing and automations

Awards & Accomplishments

Madeleine was excellent to work with! I always knew what was going with my site process. And she was very efficient in getting it finished on schedule. Now I have a gorgeous and professional website that represents my brand! Thank you again!
Rachel Fava Founder & Florist, The Spotted Willow thespottedwillow.com

I enjoyed working with Madeleine, as she took the time and care to understand how we wanted our brand to be marketed with our clients.
Natasha Jalbert Principal Designer, Copper 8 copper8.ca

It's been our pleasure to work with Madeleine. She was able to easily understand and carry out the vision through our website. We highly recommend her services to any business.
Elana Kupinsky Director & Program Coordinator, Four Seasons Childcare fourseasonschildcare.ca

Madeleine built and launched a new website for me this year. Thanks to her professionalism, efficiency and patience, the entire process was an absolute pleasure. Madeleine is creative and has a great eye for design. She is extremely tech savvy but also has great listening skills. Working with her was truly collaborative. The website she created painted a picture of me and my business that was fresh, positive and genuine. Madeleine helped me achieve what I couldn’t possibly have imagined by myself, yet her final product felt very much my own.
Paula Rosen Professional Communication Coach and Speech-Language Pathologist, paularosen.ca

Working with Madeleine on our online store has been a real pleasure. She built our website from ground zero, and built up a roster of email subscribers along with it. She’s been managing both the website and email system ever since our launch, which has helped bring in a steady flow of new customers. A true professional in every regard. From day one, Madeleine guided us with a sure hand, offering honest advice that helped shape our brand’s online journey. Her keen eye for detail, expert guidance and comforting and upbeat demeanor took the stress out of the complex process, making everything seem simple and straightforward. What really stood out was Madeleine's amazing communication, quick responses and initiative. No matter what popped up, she was ready with solutions that kept our website modern and easy to use. Our collaboration with her is ongoing, and we look forward to continuing our work together. We highly recommend Madeleine for anyone looking to take their brand online.
Seda Rafilovich Founder & Creative Director, SÉDA sedaworld.com