As a brand strategist and writer with over 12 years of experience, I channel my passions and expertise into helping changemakers, trailblazers and rebels with a cause amplify their impact in the world. Together, we dig deep to unearth the gold that defines your brand and then make it shine with copy that speaks to your people.
Growing up in the 80s, my go-to tv shows were Street Cents, Marketplace, and On the Road Again. Yes, you guessed right - our family lived in the boonies and had OFC. Besides pining over Jonathan Torrens and marvelling at Wayne Rostad’s cross-Canada adventures, I spent most of my time reading books by the likes of Roald Dahl and Judy Blume and exploring the vastness of our forested oasis.
Today, I’m a slightly taller version of my childhood self. I’m obsessed with honesty in business, storytelling that stirs the heart (or makes you pee your pants in a good way) and taking great care of the natural world, so there are still forests to be explored long after I’m stardust again. My past life and work experience also includes milking Jersey cows in Australia, completing a Masters thesis on how local food systems contribute to and rely upon social capital, co-founding a print newspaper in the 21st century, and a short stint making and selling energy balls (yes, many jokes were made about my tasty balls).
I could share more tales from the Shannals of history, but for now I’ll leave you with this teaser: I live with two Star Wars characters, a small fruit, and a man who thought he had a two syllable name until I came along and broke the news that Luke is only one syllable. I think he’s still devastated, but he married me anyways.
Work Samples
The Best Fit
I work exclusively with purpose-driven solopreneurs, businesses, and organizations at every stage of growth. If your purpose is rooted in helping, changing and/or healing and you want to leave the world in better shape than you found it, you’re my kind of people.I am at my best when I can help my clients build a comprehensive brand strategy that will serve as a strong foundation for all of their marketing activities and internal operations going forward. I work with clients in a wide array of industries and have extensive experience working in the arenas of tourism, food, and sustainability,
We love the copy! If we have any changes they will be minor. And your product descriptions are so amazing! Thanks again for your excellent work.Jane & Sue Chocolate
I’ve just received word that our Board has officially accepted your recommended tagline and brand voice as you have outlined in the attached. I would like to pass along the thanks and congratulations of our entire Board. Everyone was quite impressed with the work done and we are excited and energized to put this into action.Janet Ogilvie Bideford Parsonage Museum
It is about a lot more than words. It’s about finding out what makes you truly unique and bringing that out in words that convey emotion, connection and meaning. I believe that the more we know ourselves, the more we can let our light shine into the world, and the more we can help people. Shannon helps you get to know yourself as an entrepreneur who is looking to have a deep impact. She can help you amplify your voice so you can have the impact you are looking to have in the world. The words are the tip of the iceberg. The true value is in the process of digging into the unique role you play and why it matters. Then figuring out how to convey that. Shannon is brilliant at it!Nathalie Arsenault Align Solutions
