Shannon K

Strategic Editor She/ Her
My decade working as a content writer, editor, and strategist has fostered a strong skill set that includes assisting clients in identifying their unique brand voice (the one that is sure to speak to their target audience) and crafting web content that reflects it.
 
Digital content needs to (1) draw in and retain prospective clients or customers, solidifying your revenue stream, and (2) provide those clients with useful, relatable information, solidifying your expertise and authenticity in your industry. Today, I work predominantly as a copy and stylistic editor, taking written projects from brain dump or almost done and ensuring the final project is polished and ready to achieve the client’s goals. I also provide site audits and consulting services to organizations hoping to level up their existing websites to attract and retain more—and more relevant—visitors. I accept exciting short- and long-form writing projects as well, throughout which I work collaboratively with the client to create the perfect product for publishing across a wide range of mediums.

Work Samples

The Best Fit

Small- and mid-sized businesses just beginning to build their online presence or eager to fine-tune their existing website; people-first organizations dedicated to sustainability and best practices, whatever their field.
Having called on Shannon many times over the years, one thing is more apparent than ever: this would read better if she wrote it.
Alex Nagel Co-Founder, ANCORD Design Co.
Shannon has researched each host's spoken language and writes accordingly, with their ideal listener in mind, finding the exact nuance of what needs to go into blogs, newsletters, or podcast show notes.
Mary Chan CEO and Founder, Organized Sound
Shannon does the research required to ensure that the piece is industry-specific so that the messaging is perfectly suited to the readers. She is responsive, highly organized and efficient, and we trust her to manage the overall writing needs of our company.
Lara Tomaszewska Founder and CEO, ArtRow
I handed Shannon a mess of ideas and words and she skillfully wove clear and thoughtful descriptions of my work. She took the time to understand my intended goal and ensure my style and approach were reflected in the text.
Susana Guardado Principal, Bright Light Ideas

Connect with Shannon
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The Well: Creative Consultants
The Well: Accounting Specialists

The Well is a digital platform that moves away from the transactional driven marketplaces - and reintroduces a human-centred, trust-based way of doing business. The results are a healthy use of technology and a model that is built on trust.

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