Beautiful & Functional Graphic Design.
Thanks for checking out my profile! My name is Stacy Fredericks. I am a graphic designer and the owner of Waypoint Creative Services.
With over 10 years working as a designer, my experience has been wonderfully varied.
I started my career working at Allen Print where I put my design skills to work creating print collateral for small mom and pop shops to large corporations. I reveled in creating print assets that supported each client’s brand, vision, and goals. And I became a leading force on Allen Print’s in-house marketing team.
Through my work with Footpath Marketing, I delved into the world of website design and digital marketing. Designing Wordpress websites, social media graphics, and google display ads.
In 2017 I started Waypoint Creative Services where I continue to work with clients to create visually engaging documents, impactful print collateral, and scroll stopping social media graphics. At the forefront of my work is an unwavering passion for strategy. Asking questions and digging deep into my clients vision to create assets that are both visually engaging and serve a functional purpose.
When I close InDesign at the end of the day, I can be found dancing to Disney music with my kiddos, playing Minecraft, or cosying up on the couch enjoying a moment of calm relaxation with my cats.
Work Samples
The Best Fit
My best fit clients are organized marketing managers who work alone or as part of a small marketing team. I love collaborating with these small teams to provide creative direction, graphic design, and even taking production design off your plate.
A few industries I work with include:
- Agriculture and Natural Resource Management - Designing sell sheets, rack cards, and tradeshow collateral.
- Construction Industry - Designing product sheets, signage, tradeshow collateral, and web + social media graphics.
- Climate research and green technology - Designing reports, infographics, and presentations.
Having worked with Stacy on a 3 month contract to assist with design for print, social media, and web, I can tell you that Stacy is an excellent designer, project lead, and communicator. She consistently provides concise directions and knows exactly how to ensure an attractive and effective final product is delivered. She considers the needs of those involved in the project and how it will be delivered to its audience. If you are looking for helpful, productive, and quality service, Stacy is the right fit for you.Victoria Cubbon victoriacubbon.com
Having the sell sheet that Stacy designed cut down on my back and forth with potential advertisers by 75%. It also helped elevate the publication to a more professional level. I was able to bring on more advertisers in half the time. I’ve received so many comments on how the design is so much better than before. The biggest thing for me and my audience has been the visual representation of the data. Stacy was able to make the data visually appealing without losing the importance of the numbers. The representation really suits my target audience.Chris Cloney DustEx Research
Stacy has done a fair bit of work for us at Footpath Marketing, from website designs to Facebook ads and banners. Her communication is top notch and ability to take the feeble ideas we deliver to her and turn them into something awesome is exceptional. She just does great work!Ian Henman Footpath Marketing
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