Susanne W

I’m a PR, Communications and Events expert with over 20 years of experience successfully launching and building local, national, and global brands throughout Canada and the United States.

My deep understanding of story development, media placement, and how to effectively communicate with target audiences has allowed me to develop and execute creative multi-platform initiatives and campaigns for clients in a wide variety of sectors: lifestyle, fashion, beauty, retail, health and wellness, technology, entertainment, non-profit…and more!

The Best Fit

Startup and established brands looking to create widespread awareness, raise profile and engage target audiences.

Awards & Accomplishments

Recipient of Felicity PR’s Big Picture Award in recognition of the successful account leadership and execution of Crayola’s Take Note “Boring to Bold” Back to School media and influencer relations campaign.

As our global PR and Marketing partner, Susanne was instrumental in shaping our brand strategy and developing unique retail and product launch initiatives to help us succeed in the North American Market.
Mark Altow President, Strellson North America

Susanne was able to quickly jump in and overhaul our brand communications. Her creativity and way with words took our website, blog and donor communications to a whole new level.
Jessica Roelink Feeding Canadian Kids

Working with Susanne

I’m located in Toronto, Ontario.

I’m available for

Projects

Connect with me

Specialties

Public Relations, Stakeholder Relations & Communications: Brand Reputation Building; Communications Development; Communications Planning; Customer Engagement; Influencer Relations; Issues Management; Key Messaging; Media Coaching; Media Relations; Non-profit Communication; PR/ Communications Writing; Press Release; Press Release Distribution; Press Tours; Publicity Promotion; Stakeholder Relations; Thought Leadership Strategy

Project Management: Digital Transformation Project Manager

Branding & Marketing Strategy: Brand Messaging; Brand Partnerships; Brand Voicing; Content Marketing; Digital Marketing; Direct Mail; Email Marketing; Experiential Marketing; PR Campaigns

Event Management & Sponsorship: Artist Booking Event; Budget Management; Corporate Events; Entertainment Booking and Management; Event Management; Event Marketing and Promotion; Event Sponsorship Activation; Fundraising Events; Industry Award Shows; Launch Private Events; Onsite Event Manager; Post-Event Analysis and Reporting; Sales Events; Special Event Planner; Sponsorship Delivery; Sponsorship Procurement & Delivery; Trade Shows and Exhibitions; Venue Selection and Management

Writing & Editing: Content Strategist; Copywriter

Client Resume

Strellson, Rado Switzerland, Crayola, Charli AI, Checkr, Desigual, KIND Snacks, Suetables, Caryl Baker Visage, Strong Minds Strong Kids, Psychology Canada, Mister Safety Shoes, Feeding Canadian Kids, Mazon Canada, Grolsch Beer, Ferrari California, JOOP!, Jayne's Luxury Rentals, BMW, Torstar, Trahan Architects, Fashion Magazine, Liss Gallery, Sunnybrook Hospital Foundation, Benson and Hedges, Quadrangle Architects, Kids Help Phone, Toni Plus, Danier, Outward Bound Canada

The Well is a digital platform that moves away from the transactional driven marketplaces - and reintroduces a human-centred, trust-based way of doing business. The results are a healthy use of technology and a model that is built on trust.

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