Ursula G

Fractional CXO / CMO Consultant

I am a senior customer experience marketer with over 20 years of expertise in branding, digital marketing, and customer experience. I align organizational goals with audience needs by conducting research, mapping journeys, and uncovering service opportunities.

My career spans B2B and B2C sectors, including financial, automotive, luxury brands, and trade associations. As a Chartered Marketer (CM) and Certified Customer Experience Professional (CCXP), I actively shape the industry as a member of the Canadian Marketing Association’s CX Council and a CMA Awards judge. I will help you cut through the noise, understand what your audiences need, and stay focused on meeting your goals with precision and purpose.

Work Samples

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The Best Fit

I work with businesses of all sizes—startups, SMBs, and Fortune 500 companies—helping them scale, grow, and attract talent through strategic branding and marketing. With expertise in customer-centric strategies, marketing plans, branding, and go-to-market programs, I deliver solutions for both short- and long-term success. Skilled in tackling complex challenges, I provide strategic leadership, fresh perspectives, and hands-on execution. Whether developing brand strategies or executing creative briefs, I integrate seamlessly into teams to support high-level strategy and operational needs.

Awards & Accomplishments

Certified Customer Experience Professional (CCXP) designation (2024); Chartered Marketer (CM) designation (2018); Canadian Marketing Association (CMA) Volunteer CX Council Member 2020-2025; Customer Experience Professionals Association (CXPA) Member 2019-2025; Canadian Marketing Association (CMA) Member and Volunteer Awards Judge 2018-2024
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Ursula excels in developing a strategic vision and translating it into actionable plans that drive measurable results. She has a unique ability to see the bigger picture while paying close attention to critical details, allowing for a seamless integration of customer insights into business strategy. By leveraging data-driven analysis, Ursula has successfully identified new market opportunities, improved customer satisfaction, and enhanced brand performance. I have witnessed her rare dual strength: combining meticulous data-driven analysis with forward-thinking strategic, big-picture mindset, that not only align with organizational goals but also uniting complex customer insights into clear, actionable solutions.
Christine Saunders President and Founder, Halmyre

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