Guillaume B

Writer

I see advertising as storytelling with purpose - the art of making people feel, laugh, or discover. And because I’m also a director, I understand the true value of things - I can already picture what comes next.

In other words, I don’t write ideas that are financially impossible to produce - ideally, they exceed your expectations, not your budget.

The Best Fit

Being an independent copywriter means always staying curious - meeting new people, diving into new worlds, and uncovering fresh insights. I appreciate the structure of large agencies as much as the boldness of small ones. Above all, I value working with brands whose products make a genuine impact on our society.

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