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I’m a creative leader who builds brand stories that resonate—from flagship environments to digital experiences. With over 20 years of experience in creative direction in a variety of disciplines including digital media, UI/UX design, identity, branding, print, illustration and packaging, I'm a true creative spirit. As an Honours graduate in Visual Communication Design from NSCAD University, I bring a strong foundation in design thinking, creative process, and purposeful aesthetics. These principles guide my work—shaping creative that is as impactful and inspiring as it is emotionally resonant.
I've had the privilege of collaborating with a diverse range of clients—from national banks to arts institutions—including TD Bank, CIBC, GMC, Buick, Chevrolet, Home Depot, Eastlink, RBC, CBC Radio, NSCAD University, Symphony Nova Scotia, Capital Health, Tourism Nova Scotia, NSLC, and Saint Mary’s University. These partnerships have shaped my ability to deliver strategic, design-driven solutions across industries. I take pride in tailoring creative solutions to the unique needs of every project and client—and I’m a big believer in collaboration at every stage. With a strong foundation in copywriting, I’m equally comfortable crafting original content or refining existing messaging for both digital and traditional media.
Work Samples
The Best Fit
My perfect fit role is a multidisciplinary design position where I can combine creativity and strategy to tell stories visually, collaborate with teams and clients, and create design solutions that are both impactful and functional.Jody’s work with us demonstrates a deep understanding of our outreach goals, our diverse community, and the ongoing need within a not-for-profit organization to balance accessibility, accuracy, and cost. He is consistently able to take a vision and turn it into a reality that connects with community members and partners across cultural and demographic lines. Since he began working with us in 2005, his work has helped contribute to our ticket sales increasing by double, and our subscriptions sales increasing by almost 70%.Heidi MacPhee Symphony Nova Scotia
Jody is exceptionally collaborative, a clear communicator, organized and consistent. He has established himself as a valued contributor in many of our projects, with work that requires high levels of creativity, strong technical skills, and deft management of challenging deadlines. When we refer Jody to our own clients we feel confident that their requests and communications will be addressed professionally, in a timely manner, and with consistent quality.Melissa Cummings D360 Inc.
Jody isn’t a typical Creative Director – he’s approachable, nimble, flexible, big-picture thinking, team-oriented, and human. As my colleague on the agency floor, I could always trust Jody to be thinking about the client, our team, the agency, and the objectives we outlined.Paul Bailey Former Director of Client Services, Twistbits by Trampoline
He was never a silo – always a partner looking to find the greatest ideas, and humble enough to know they could come from anywhere. That’s what makes Jody different – he’s in it for the team and not for himself and his cross-functional awareness meant that he was a trusted advisor and someone that understood the business goes beyond the art – simply put, he was my creative (and business) rock. Further, he cared for his people, often acting as mentor, brother, and father – he never let anyone fall behind and would encourage them to grow stronger than ever.
