I am a writer. I have been all my life.
Once I realized that you could influence opinions and emotions through words, I couldn't see any other life for me. So, I willed a career into being.
I wrote for publications, then decided I was a marketing communications writer. I never had a mentor pointing the way forward. I just made it happen, earning clients across North America by delivering engaging, influential content on time and on budget.
I've written Emmy campaign ads for Bravo, advertorials about the first tracheal transplant for Mount Sinai, and told the story of Peggy's Cove through signage read by thousands every summer.
And what I want to know now is what I can do for you?
Work Samples
















The Best Fit
My perfect fit is anything that makes a difference, whether it's an advance in health care or a scholarship that opens a door for someone. I also love writing witty ad content for entertainment projects. But mostly I am a generalist with a focus on engaging audiences and generating results.Emm is a brilliant, quick-witted writer who I've had the pleasure of hiring and collaborating with for over 10 years. I first found them on Twitter and was amazed at the amount of creative, entertaining and timely tweets they were able to spit out in minutes. After reaching out to them and interviewing them, I began to hire them as one of our top go-to writers for all freelance assignments at Bravo (NBCUniversal). They handled everything from consumer campaign taglines to ad sales marketing sales decks with professional, clear and clever messaging. Efficient with their time, I would receive ideas or revisions in no time which helped us keep our projects on time and on budget. I continue to rely on Emm for smart solutions and trust him to develop copy for any industry.Gennifer Birnbach Owner, Gennifer With a G
I have had the pleasure of working with Emm for the last six years. Emm is a dynamic storyteller whose ability to adapt tone and style to align with our brand guidelines has made them my ‘go-to writer.’ Over the years, Emm has helped Dalhousie University tell the story of our people—mainly alumni and donors—who are helping to make the world a better place. Their interview style and approach always produce compelling stories. Their ability to write for any channel or audience is invaluable. Emm’s work has been featured in the university’s flagship publication, DAL Mag, donor impact reports, faculty publications, and other channels across the university. Emm is a pleasure to work with because they can quickly identify the needs of the project and requires very little direction throughout the process. In our time working together, Emm has consistently delivered high-quality work to me on time and within budget. I know I’m setting myself up for success when I bring Emm on board for a project.Fallon Bourgeois formerly with Dalhousie University
I’ve worked with Emm on several writing and editing projects – both short and longer term – over the past several years. Emm is a quick study of the material, respectful with the connections needed to interview to complete the project and is thorough and exact in all stages of the work. They are a true communications professional.Kathleen Cameron Manager, External Relations, NSCC