Nicholetta B

I’ve been helping companies build their brands through the power of story for over 20 years. My experience spans large corporations, mid-sized businesses and startups across Atlantic Canada and Montreal, where I held positions in sales and education, marketing communications, social media management, and strategic partnerships. My work has taken me around the world, from working on marketing campaigns at the U.S. Tennis Open in New York and America’s Cup Sailing Competition in Bermuda, to a remote ski village in West Virginia where I helped execute a successful marketing initiative. My thirst for entrepreneurship took centre stage in early 2020 when I decided to embark on my own professional journey and ta-da! North House was born. Here, I combine my love of storytelling with my ability to build a brand narrative that is authentic, engaging, and stays true to my passion for creating really great content.

Work Samples

The Best Fit

Startups and medium sized businesses with a healthy content marketing budget.

Nicholetta was pivotal in helping to build my social media presence through a thoughtful, methodical content marketing approach. Through the power of her writing and storytelling, I saw my brand grow organically on social media. I developed an elevated, curated social media presence in an effort to build a community of loyal advocates. Through the power of words, I was able to help my audience see the value in my work, and help them forge an emotional connection to me and my business. People consistently made a point of commenting on how well curated my feed was and that they were impressed with my new content.

Dr. Hyman, ND Social Media Management

Nicholetta is someone you can trust. She was easy to work with, dedicated, reliable and always well organized. Her unwavering commitment to help me meet my business goals was critical, especially on the days where I just didn’t feel like I had it in me.
Amy. R, Owner / Operator Strategic Coaching

Nicholetta was always able to engage audiences with her ability to tell a fascinating story. Her copywriting skills, creative approach to content and her talent for painting a vivid picture through words, made her an invaluable member of our team. Her aptitude for producing high- quality content helped Skinfinx build a community of brand advocates and loyal consumers.
Amy. G, Owner Content Creation and Copy Writing, Skinfinx - a Sephora Skincare brand

It got to the point that I no longer enjoyed managing my own social media channels. Having Nicholetta take over my social media for me has completely eased my mind as a small business owner. Her guidance, patience, and expertise has saved me hours of time that I can now use and put back into my own business. She truly has a special talent for writing, and my online platforms have grown since having her take over my social media accounts.
Nancy Social Media Management, Interior Stylist

Nicholetta has a way with words that doesn’t come naturally to most. She’s able to tell a story about your brand and make it relevant to the clientele you are trying to reach. She has helped us create a vision for our marketing, integrating it on several platforms, especially social media which has increasingly affected our business in amazing ways!

Sarah Brand Storyteller, Real Estate Agent