As a strategic marketing professional with a creative and entrepreneurial mindset, for over 25 years, the foundation of my experience has been rooted in brand, marketing, product development and project management.
I have sourced suppliers half-way around the world to extend and develop a beloved children’s brand into tangible licensed products; I have developed and managed high-profile brand/product executions from concept to shelf (including the shelves!); I have ghost written welcome letters, enriched content for e-commerce marketplace, and created marketing print collateral for one of Toronto’s most prestigious fundraisers for cancer; I have helped launch a mobile app through creative contributions ranging from design to website content... suffice it to say, I have worked on some pretty neat assignments!
Having enjoyed leading a variety of projects in non-profit, retail, private and licensed brand sectors, my clients benefit from this diverse portfolio of expertise as well as from my strategic, collaborative and open-minded approach that I bring to every project. My clear, concise and respectful communication has always been the key to keeping projects running smoothly and expertly; and my ability to embrace the unknown and welcome fresh perspectives (i.e. my cooperative attitude and agile approach) ensures my clients needs are always heard and executed upon.
Work Samples
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The Best Fit
Whether developing something from the ground up or building and/or improving upon something existing, I thrive in creative environments and enjoy helping brands connect with their audience through whatever project or initiative I’m a part of and I look forward to hearing about how I can assist you with yours!
In the short time that we have worked together, I have seen you as a strong and successful contributor to the overall business. You have a strong understanding of company objectives and have the skill set to deliver to these objectives – your relationships both internally and externally allow you to succeed in meeting all business needs. With the launch of the Joe Fresh cosmetics range, you had to wear many hats – you jumped in and managed this very effectively!Director Health & Beauty, Loblaw Brands Ltd.