Joanne is an external consultant under retainer and working under a non-disclosure agreement to support our leadership team by providing important marketing knowledge and professional expertise in brand and digital marketing initiatives. She has been instrumental in providing consultation and guidance in the development of our overall marketing and brand strategy and developing a quality marketing plan in partnership with us that will let us independently move in the direction we need; including the development of new digital brand assets, websites, etc.

Joanne has been exceptional to work with. She has maintained a professional, candid, and participative relationship that has led to effective communications and meaningful interactions with the entire team. She has consistently kept me, as executive sponsor, up to date and involved where necessary, while empowering my team members to take initiative where they need to. Her knowledge and skills in developing a corporate brand position, marketing approach and in marketing vendor management have been instrumental in our strategic work to date.

Jamie McDougall President & CEO, Carleton-Fundy Mutual Insurance Company

Joanne is an exceptional executive who is able to navigate the fine balance between strategic outlook and practical know-how. Her ability to translate problem solving across multi-functional dynamic organizations, whilst building for success, make her a true asset.

Nick Williams President & CEO, HMV Retail

I had the pleasure of working with Joanne on two SBUs for which I was responsible with annual revenues approximating $400M. A capable strategic thinker, she was a terrific addition to the team and I appreciated her contributions on the businesses. She is very professional and brought a competent and disciplined approach to the marketing function. She is strategic and detail-oriented with the ability to craft a vision and distill it down to deliverables on the line. With her CPG experience, she asserted technically correct approaches and her insights on brand discovery/building projects was invaluable. We worked together to fashion several strategic partnerships and she adeptly coordinated the ideation and concept development processes. I would not hesitate to engage Joanne in any endeavor that requires a skilled marketing practitioner.

George Sautter George Sautter, EVP Corporate Development & Strategy, Cineplex Entertainment , & Principal & Managing Member, The Pretium Company, LLC

Working alongside Joanne at Compass Group was enjoyable, both professionally and personally. Joanne bought a fresh perspective to the marketing team and was committed to making a positive impact on the business. When Joanne joined Compass, she took it upon herself to understand the business and, in particular, to build a relationship with me as the key procurement partner. This was new as historically the procurement team and marketing tended to work in silos. Through her outreach, she created an environment which helped us challenge each other and the status quo to come up with innovative and creative ways of working together to help us both meet our objectives. For example, together we developed a new process to help grow beverage sales that involved better training, more transparency and increased communication. As a result, Joanne’s sector was the only one that achieved growth in beverage sales.

Bobbie Walker Director Retail Growth, Compass Group