Liz O

Marketing Strategist, Team Lead

I design and implement marketing plans and creative strategy for businesses that want to change direction, optimize their digital presence and brand, and align their marketing efforts with their revenue goals.

I have over 20+ years of experience in delivering successful marketing projects for clients in various industries, including e-commerce, financial services, food services, manufacturing, education, retail, music, insurance, law, consulting, banking, real estate, and cultural institutions. I have also worked as a Lead Course Developer and Instructor at the Canadian Marketing Association, where I contributed to the curriculum of the Chartered Marketer (CM) designation, the most comprehensive marketing skills development program in Canada. I taught courses on digital marketing strategy and management, e-commerce business management, and social media strategy at the University of Toronto School of Continuing Studies for 8 years. I hold certifications in Google Analytics, Social Marketing, and Advanced Social Advertising. My passion, drive, and creative vision have helped me build profitable companies and organizations, and propel them to the next level.

Work Samples

The Best Fit

Medium-sized businesses that want to grow - B2C businesses that need a third-party perspective on their marketing - B2B businesses with a niche audience - Businesses that need a temporary marketing lead - Businesses that have a junior team that need mentorship and training - Businesses that need a roadmap for their marketing efforts - Businesses that need to get a handle on their return on investment with marketing

Awards & Accomplishments

CM - Chartered Marketer Designation from the Canadian Marketing Association (CMA)
It’s been around 2 years of working with Liz and cannot thank her enough for the inputs she’s made on Tier 1 campaigns. Her knowledge and expertise led to successful campaign strategies and results. She’s also a great mentor, providing leadership and guidance in resolving challenges or exploring new opportunities. I’ll miss you Liz and hope our paths cross again in the future!
Julia Sinyakina Account Manager, TD

I have had the pleasure of knowing Liz for almost 18 months and loved working with her from day one. She is a truly down to earth, genuine human being who loves to produce great work that is rooted in a strong and relevant strategy.

Liz always took the time to understand the brief, the project and our goals to align the best strategic direction, be it large or small. Her direction was very clearly articulated and smart, based on relevant insights that are grounded in various data and research. She is not afraid to speak her mind and challenge a brief or the status quo, but always doing it with the best intentions and in a professional, positive and caring way that it’s never offensive.

Working with a strategist like Liz that cares, challenges, and can pivot and adapt while still delivering the goods is simply wonderful. I am already looking forward to our next project together and would highly recommend her for any strategic work or consulting that might help your business or project.

Aaron Vardon Group Account Director, TD
I had the pleasure of working with Liz for the last 2 plus years whilst she consulted with TD’s internal creative agency as Strategist. She was an instant influence - helping to build process and tools to inform large programs for a number of TD’s LOBs - integrating the remits of partner agencies - to drive comms and business success. She authored strategy, and helped to guide some of the largest campaigns to leave our doors. And I’ve watched her mentor a number of colleagues to be the best version of themselves. I highly recommend Liz’s experience and candour, and look forward to working with her again soon.
Michel Pharand Group Account Director, TD
Liz is a skilled and seasoned marketing strategist. Having collaborated with her on various projects, I've seen firsthand the immense value and insight she brings to her clients. She's approachable, driven, and always offers her best advice -- with zero ego. Highly recommended.
Karina Barker President, Sparked Digital

Connect with Liz
Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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The Well is a digital platform that moves away from the transactional driven marketplaces - and reintroduces a human-centred, trust-based way of doing business. The results are a healthy use of technology and a model that is built on trust.

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