I'm a creative director and brand strategist with 25 years of experience helping organizations translate their mission across campaigns, fundraising initiatives, rebrands, and creative that moves people.

My career started in journalism, where I developed a journalist's instinct for narrative and a designer's eye for clarity. When the media industry reinvented itself, so did I — moving into brand, design, and marketing leadership roles at Destination Toronto, The Royal Conservatory of Music, and Branksome Hall. The thread through all of it has been the same: what does this organization need to say, and how do we bring it to life?

Today I run Studio Lorealis, a fractional creative practice in Toronto. I work with organizations that need senior creative and strategic leadership without the overhead of a full-time hire — and I operate at both levels. I can set the direction and I can produce. Whether that means developing a brand narrative, concepting a campaign, writing the copy, or designing the collateral, I show up as a full creative partner, not a hand-off specialist.

I believe great creative isn't just about looking good — it's about making people care. If you're trying to get there, I'd love to help.