Liz O

Marketing Strategist, Team Lead

I design and implement marketing plans and creative strategy for businesses that want to change direction, optimize their digital presence and brand, and align their marketing efforts with their revenue goals.

I have over 20+ years of experience in delivering successful marketing projects for clients in various industries, including e-commerce, financial services, food services, manufacturing, education, retail, music, insurance, law, consulting, banking, real estate, and cultural institutions. I have also worked as a Lead Course Developer and Instructor at the Canadian Marketing Association, where I contributed to the curriculum of the Chartered Marketer (CM) designation, the most comprehensive marketing skills development program in Canada. I taught courses on digital marketing strategy and management, e-commerce business management, and social media strategy at the University of Toronto School of Continuing Studies for 8 years. I hold certifications in Google Analytics, Social Marketing, and Advanced Social Advertising. My passion, drive, and creative vision have helped me build profitable companies and organizations, and propel them to the next level.

Work Samples

The Best Fit

Medium-sized businesses that want to grow - B2C businesses that need a third-party perspective on their marketing - B2B businesses with a niche audience - Businesses that need a temporary marketing lead - Businesses that have a junior team that need mentorship and training - Businesses that need a roadmap for their marketing efforts - Businesses that need to get a handle on their return on investment with marketing

Awards & Accomplishments

CM - Chartered Marketer Designation from the Canadian Marketing Association (CMA)

Connect with Liz

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