I am a highly accomplished veteran in the design industry with over 30 years experience. I have provided strategy and creative direction for numerous branding assignments across a diverse range of market sectors. A strong believer in collaboration and the power of good design, I continue to forge a reputation for creating relevant and meaningful work that stands the test of time. I have worked with both national and global corporations and one-person startups, applying my craft in virtually every economic sector. I have served on the Board of Directors for the Advertising and Design Club of Canada and worked closely with a number of non-profit and cultural organizations including, Art House, Kids Help Phone, Hospital for Sick Children and the Design Exchange.
The Best FitThe types of projects I'm interested in are ones that involve research, strategy, positioning, brand creation, and purposeful design in order to fulfill a consistent brand expression across all forms of media and marketing communications.
Awards & AccomplishmentsMy work has been widely recognized by professional bodies and magazines, including the British, Toronto, and New York art director’s associations , RGD, AIGA, Package Design Council International, Graphis, Communication Arts, and Applied Arts.
Paul and his team at Riverstone were able to take my vision for the brand and translate it into all elements of the marketing mix from our website to the bottle and pretty much everything in between. As we did in the 1980s for the Sleeman beer project, we worked collaboratively to achieve a brand program that is entirely relevant to our consumers and clearly differentiated in the market. The finished result is truly first class.John Sleeman