I know lots of business words. Leverage. Optimize. Engagement. Conversion. Ethnography. Content.  

But I don’t like them. 

I prefer real words. Words people use. Stuff. Go. Crap. Thingy. Say. Yummy. 

Real words help me look at a client’s 30 page problem and strip away the lazy thinking and corporate doublespeak to get to a single, simple statement people will actually care about. They also help me turn that statement into messages people will remember. Like. Share. Forget about until they mindlessly pick up your bag of chips instead of their usual.  

If you want to talk to people, I’d love to talk to you.